TikTok is introducing a updated setting that permits them to cut down on the quantity of AI-created content appearing in their feeds. This step comes as the platform revealed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a widespread rollout. This advancement aligns with a rise in AI content, fueled by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately a tenth of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A large amount of this output is considered “AI slop”, a term for inferior, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, including digital art to educational videos, and we want to give people the ability to adjust the amount of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its app tagged as artificially created. Overall, in excess of 100 million pieces of content are submitted to the platform daily, making clips made by AI a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of AI-generated videos they watch by opening the topic control feature in the app and picking “AI-generated content”. Further subjects that currently be adjusted under the setting include current affairs, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s guidelines require content makers to tag “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any believable AI video that is unmarked can be removed under its terms of service.
In addition, the service will now apply an artificially created watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing artificial media. This step is aimed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a $2 million AI literacy fund for specialists and institutions to create learning resources about responsible artificial intelligence. This project will support educational bodies dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, amid discussion over intentions to make redundant numerous content moderators in Britain. The company is planning to reduce hundreds of positions in its trust and safety department in London, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A company official stated that human moderation would still have a role, but AI can shield workers by eliminating the most harmful content ahead of it is viewed by staff. TikTok reported a notable drop in explicit and harmful content handled by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
